Welcome to Paloma's Mock website.

The aim of this project is to introduce Paloma's capabilities. None of the functions on this site 'work' as such; nothing is connected to a database. The idea is provide a general introduction to what we can do and what we have to offer.

WEB SITE IMPLEMENTATION – AN INTRODUCTION

As people have become increasingly aware, the implementation of a good website has a great impact not only on profitability but also on the branding, or image, that the organisation has in the market. What most businesses are now realising is that it is not enough to just have a good looking website, the users want more. And so to keep up with the speed of development, more and more recruitment agencies are offering online functionality in order to attract more candidates and clients. Using this method, they are also achieving a new level of continued interaction with both sides of their customer base.

It is important to understand that different web sites have different objectives depending on the organisation’s goals. The three main functions of a site are listed as follows:

1. Marketing Tool

This is where a company employs a web site purely for the purpose of displaying ‘static’ information. This is used mainly to attract potential clients and / or candidates, so the emphasis is on advertising and would contain little or no functionality. Simple functions such as the ability to send an email with a general enquiry could be included.This would be used mainly for potential clients or candidates to find out about 'Your Company'

2. Communications

ToolTo use a website as a communications tool is to allow the exchange of information between client and candidate. This involves the dynamic sharing of data and employs a database (Fortuna 2000) to facilitate. This is a powerful and effective way of attracting and retaining new candidates and clients and requires little administration.

3. Administrative Tool

Web sites can provide business solutions, not just to a company’s clients but also to PROFILE PERSONNEL itself. As an administrative tool, a web site can provide the ability to manage PROFILE PERSONNEL from anywhere, in effect offering the ability for a company to have a virtual office, held on a server and accessed remotely by employees.This would be used mainly for company staff to remotely enter and retrieve data.

Many recruitment companies have now made the transition from having a marketing tool to developing a dynamic communications tool. They realise that a site cannot only advertise their business but can become an extension of it.

This transition has reshaped the dynamics of the recruitment market. Both employers and employees now expect not only to find details and information about a recruitment company, but also to interact with the latest information, via a database, online.

Paloma can offer ten years of experience in developing and integrating powerful recruitment databases. Over time this experience has afforded a strong platform on which to develop and expand into web integration. Being commended at the ‘New Media Age’ awards Paloma has now been recognised by the industry as leaders in their field of database integration with advanced web technology.

As well as functionality, site design is also an important factor. A web site can often be the first thing that a potential customer will encounter, and so it is vitally important for the site to effectively communicate PROFILE PERSONNEL’s corporate image. Paloma’s expert design teams works in close collaboration with the development teams to create the complete solution for all recruitment companies looking to use the Internet to extend their business.